Press Releases

[Press Release]

Afternoon Tea To-Go – A Slice of Socially-Distanced Elegance During Lockdown

Local Business, Queen of Hearts, Pivoted Immediately as Pandemic Hit and is now Helping Community Connect During Lockdown

KITCHENER, October 5, 2020 – Queen of Hearts, a local coffee and tea house in Kitchener is celebrating its success in pivoting its business strategy during the COVID-19 pandemic. With some wise marketing and continuous support from the community, the business was able to surpass 2,000 “Afternoon Teas To-Go” since the beginning of lockdown.

Only six months into operations, Queen of Hearts found itself needing to completely re-think its business strategy as the province locked down businesses on March 17th. Entrepreneur and owner, Alyshia Bestard, pivoted the following day to offer “Afternoon Teas” by pick-up or delivery. An e-commerce website was created overnight and online orders began to flow in immediately.

With communities across the province now adjusting to a “new normal” the need for safe social activities is more crucial than ever. Bestard explained that Queen of Hearts has no plans to re-open as a traditional coffee shop but rather to focus on its original plan of being a high tea venue. It serves its “Afternoon Tea” 5 days a week, by reservation, in its location at 1151 Victoria Street North, Kitchener. The same tea experience continues to be available for take-away through either pick-up or delivery and will be for as long as the demand is there from the community.

“Many of our customers are ordering our teas and enjoying a virtual tea party with friends or family over Zoom” exclaimed, Bestard. “I love seeing how people are using our tea parties to take their minds off the pandemic and as a way to reconnect with their social circles from a distance. I am so grateful for the community support of my business dream!”


Queen of Hearts Coffee & Tea House offers guests a unique Afternoon Tea dining experience in a relaxed contemporary atmosphere in Kitchener Ontario. Customers enjoy three tiers of delicious food including savoury tea sandwiches, scones with accompaniments, and tasty sweets. Endless tea is served in proper tea cups, while guests share a mid-afternoon meal with cherished friends and family. For information, please visit: